We went to the happiest place on earth and here's what we thought.   First a little background for those of you not familiar with Happy Place.   HAPPY PLACE was created because the founder Jared Paul BELIEVES that our world today can use a lot more happiness. The Travelling pop-up experience debuted in LA November 2017, stopping in Chicago and now Toronto marks its third stop (Only until January 27, 2019).    The interactive experience that features multiple different installations, including the world’s largest indoor Confetti Dome, HAPPY PLACE's signature rubber ducky bathtub of fun! and let’s not forget the wall of gumball machines!   ...

New Year New Intentions

With the New Year upon us, we feel it is important to reflect on the past year as well as set intentions for the year ahead. It's important to reset, realign and refocus our goals to reflect where we have been and where we want to go.    When setting your intentions for the new year take time to think about what is important to you, these intentions can be anything, from finding a new passion or hobby in life, creating a work-life balance, finding peace within yourself, letting go of something, or even opening your heart to new love....



  Pineapple: The Queen of Fruits and Trends What comes to your mind when we say pineapple? Do you think of warm beaches, hot tropical islands?    SHOP THE COLLECTION HERE   Does the fruit give you happy vibes? Pineapples are fruit royalties with their tall erect structures, sunny dispositions and crowns on their heads. This is probably why they are featured so much in the fashion world from big bold prints to delicate little pendants on bracelets and necklaces.  What is in a name? Long ago Christopher Columbus was gifted the yellow fruit after one of his visits to...


We are thrilled to announce our National Partnership with Cystic Fibrosis Canada and the launch of the Crystal Kite Collection in support of CF research!50% Of ALL SALES of the new collaboration will be donated to the Cystic Fibrosis Canada in support of research, clinical care, and advocacy for those living with CF.   SHOP THE FULL COLLECTION HERE Mario and Luca Lavorato, founders of NOGU were both diagnosed with cystic fibrosis (CF) at birth and owe their quality of life to the support that Cystic Fibrosis Canada has given throughout the years.      “It has always been a dream of ours to give back to the...


  SHOP THE FULL COLLECTION HERE We love dogs. Our office is full of them. I, personally, have two Bernedoodles that basically have full time employment at NOGU. Jets my youngest is our creative director and Benny is our Chief Nap Officer.    Our newest member to the NOGU family is Mr Macchiato. He’s definitely an up and comer and we see huge potential in his future. (Pictured below) It was a no-brainer that when it came time to design this season’s collections we showed some serious love to our four-legged friends. They mean so much to us and how better to keep them top of mind...

Style Watch: How to Wear Neon

Style Watch: Summer Trends of 2014

What's in Our Beach Bag? Beach Day Essentials of 2014

Style Watch: Resort Fashion

Style Watch: Geek Chic

Happy Silence Day

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