SHIPS NEXT DAY | FREE RETURNS | LIFETIME WARRANTY GET A FREE 7 GEMSTONE RAINBOW CHAKRA GEOM BRACELET WITH ORDERS OVER $100 ( $68 VALUE)
SHIPS NEXT DAY | FREE RETURNS | LIFETIME WARRANTY GET A FREE 7 GEMSTONE RAINBOW CHAKRA GEOM BRACELET WITH ORDERS OVER $100 ( $68 VALUE)
THE RED STRING COLLECTION

THE SIGNIFICANCE OF THE RED STRING AND WHY WE WEAR IT
There are many different cultures who have worn the red string a way to ward off misfortune, as a symbol of strength & faith, and as a form of protection, to name a few. Judaism, Hinduism, Christianity, Ancient Chinese legend, all have strong connections to the red string and its importance.

STRENGTH | FAITH | PROTECTION
Our red string collection serves as this reminder. A reminder that as individuals, we can succeed. A reminder that as a society, there’s room for us to grow. As a reminder that there will always be brighter days to come. And as a reminder that we are stronger together than we are divided.
GIVE THE GIFT OF MAGIC
GIFT BOXED AND READY FOR GIVING. EVERY ASPECT OF THE NOGU EXPERIENCE IS DESIGNED TO BE PERFECT.
SUPPORTING SMALL
KNOW THAT YOU ARE SUPPORTING AN UP AND COMING EMERGING DESIGN FIRM THAT GIVES BACK TO CAUSES AROUND THE WORLD & AT HOME.
LIFETIME WARRANTY
OUR JEWELRY IS BACKED BY A LIFETIME WARRANTY. WE STAND BEHIND OUR PRODUCTS FOR AS LONG AS YOU OWN THEM. GUARANTEED.
FREE SHIPPING
GET FREE SHIPPING ON ALL US ORDERS OVER $20
LIFETIME WARRANTY
WE STAND BY OUR JEWELRY FOR AS LONG AS YOU OWN IT. PERIOD.
EASY RETURNS
SHOP RISK-FREE. FREE US RETURN SHIPPING
BUY WITH CONFIDENCE
WE SHIP FROM OUR NORTH AMERICAN STUDIO IN TORONTO, CONTACT US ANYTIME
NEWSLETTER SUBSCRIPTION
Sign up for Shella updates to receive information about new arrivals, future events and specials.
SEARCH OUR SHOP
We've got tons of great products.